Sports is thrilling, challenging and can lead to a big adrenaline rush. But what if sports provided a platform to underprivileged children, and gave them a chance to show their talent?
To create this golden opportunity, SARE Homes, an offshore fund that offers quality and community housing at strategically identified locations across India teamed up with Hindustan Times (HT) to support their initiative HT GIFA (Great Indian Football Action) – a unique platform for children to showcase their talent and learn through play.
SARE Homes in association with HT offered families a chance to help the underprivileged children fulfil their dreams and transform their lives through Football. This child could be the minor domestic help, driver’s son or any other deprived kid. . The aim was to break social and economic barriers and give children from all walks of life equal opportunities.
To maximize the campaign reach, a door-to-door nomination drive was initiated by SARE Homes encouraging housing societies across Delhi-NCR to nominate children who do not have access to sports, to be a part of this tournament. The readers of Hindustan Times were also urged to be a part of this noble cause and suggest names of underprivileged kids to play at GIFA. The winners would be felicitated with world-class training and coaching at the globally reputed football academy, FCBescola, equipped with the financial and infrastructural support, and the best sports gear required for training.
“At SARE Homes, we firmly believe that sports develop children’s leadership qualities and boosts their immunity and academic performance. They also nurture children’s social skills and help them express emotions and gain confidence about their capabilities. However, the lack of playing spaces in our concrete cities is robbing kids of their childhood and turning them into couch potatoes. With this belief, we have ushered in a new concept of sports active living at SARE Olympia, Gurgaon. Built on the ethos of gifting children their childhood, Olympia’s wide variety of professional and international sports facilities will make it every child’s dream home. SARE Homes’ association with HT GIFA is a testimony of its long standing commitment to kids and families, making them fit, healthy and active, says Vineet Relia, Managing Director, SARE Homes.